Social Media: Monitoring of your brand

brandingSocial Media: Monitoring of your brand

What is branding? When it comes to branding we tend to think about the different companies. We think about what they produce, what their customer service is like, the quality of the product etc. If you think about it in the simplest terms,”Branding It is what people say about you when you’re not in the room”. The brand could be a large company, it could be a small “mom & pop” LLC, or it could be you as an individual. As a teacher I always tell my students that YOUR brand is YOU. I remind them that what they do in their professional / personal lives, both physically and virtually (such as social media) can affect your present and your future. Monitoring YOUR brand is so important now! Before people might say something about your to their friends via word of mouth but now we have social media. In a simple click, a person can share their opinion / experiences with the whole world. For example, I personally had a wonderful experience at Starbuck on afternoon. I was so impressed that I sent a tweet out to both Starbucks and Barnes and Nobles about how impressed I was with this employee. I normally don’t send out those kinds of tweets but this person blew me away with her professionalism and overall attitude. I had to share! Within minutes I had a reply from Starbucks. I felt as if I had a personally connection with the company. I also had a not very pleasant experience with a different company. I tweeted that company with my observations and again, within minutes I had not only a reply but the company started following me on Twitter. Of course, I wonder, as my concerns or kudos really being address with the higher ups or is this some sort of bot doing the replies. The answer is, I’m not sure. But as a consumer, I admit, it makes me feel good that someone seems to be paying attention to my concerns and kudos.

Now, let’s think of this as an individual (or a a teacher, in my case) instead of a large company, there are people (students / parents / etc.) out there right now who might be talking about you as a person, an employee, a teacher, a staff, your class, the school or school system that you teach at, etc. Why not see what they are saying and use that opportunity to educate, motivate, and inspire. To go back to old western movies, let’s head them off at the pass. Let’s connect with people and address their concerns and pass along those kudos. Let’s make them feel as if they are apart of the community and the solution.

To read more about “Social Media Monitoring: Your Biggest Missed Opportunity?” you should check out this article published by HootSuite:


Why are “they” so afraid of technology?


I often find myself asking this question over and over again, “Why are people so scared of technology?” I don’t know about you all but this is a problem that I run into daily.  Don’t get me wrong, some people I know really love it and will embrace it, but others… my only guess is that they think they are going to break the computer / technology. As a high school teacher I push the topic of “emerging technologies” almost daily in class. The image above is one that I took in class of a student’s notes that they wrote out, photographed, and then imported into their Evernote account for review. The students, for the most part, seem to understand of working smarter and harder.  Some students have embraced the idea of using the technology as a tool, while other students… well, let’s just say their idea of using technology is playing games on the computers or scrolling through Twitter and other social media sites. This might be hard to believe but I have students who don’t know how to put paper in a printer. I know it sounds crazy since “all kids are into technology” but I have to tell you that is just not true. On the other side I see teachers day in and day out expect these kids to be way more advanced then they are but the teachers themselves are too scared to use the technology themselves. The other day a teacher was telling me how difficult it was getting photos from students and I mentioned the use of hashtags on Twitter. As some of you may know, high school aged kids are not using Facebook as much as you think. They have moved over to other social media sites such as Twitter and Instagram. I wanted to remind the teacher that he could just request the students to hashtag their photos and then the teacher could just grab them offline. The teacher actually placed his fingers over his ears and said “This is too much. I’m not listening!” If you are familiar with hashtags you know how easy this task would be. If you are not, do me a favor and try this one thing for me:

  1. review the following twitter page:  (you do not have to have a twitter account to view)
  2. review the following WikiHow page:
  3. If you have a twitter account try going to: and doing a search on a hashtag. This is really awesome to do if you participating in something and/or watching something… For example I found it to be fun and interesting during the NBA Draft!

Back to the topic at hand. Why are people so afraid of technology? I have people ask me all the time about technology related questions. They always wonder how I know some much stuff about stuff. I’m honest with them and tell them that I searched for it on the internet. I have no idea why your computer keeps booting up in safe mode but after about two clicks and 5 minutes on the internet I found a forum and fixed your problem.

Is the answer as simple as the question? Are people afraid of technology because they are just simply afraid? Do they really think they are going to break the internet?  Do they think that one wrong click will give them the blue screen of death?

I guess for me, I like to take the Thomas A. Edison approach on things…. When asked about failing so many times when trying to invent the lightbulb he replied with…. “I have not failed. I’ve just found 10,000 ways that won’t work.”  Sometimes, not all the time, failure can be an excellent learning tool. Don’t get me wrong, I don’t believe in “YOLO” like my students believe. I know there are consequences to our successes and failures in life. With technology, I say, go ahead, give it a try… and if something breaks… there is someone out there who might be able to fix it… hopefully that person will be you!

Social media and the use of it in the classroom

After watching the Casey Anthony trial on TV the news/media started to talk about why this trial is so BIG and why so many people were so interested in this trail. One reason, they said, was that it was this was the “first social media trial“. It really got me thinking about the power of social media whether it be Facebook, Twitter, YouTube, Google+, etc…. I wonder if social media is so powerful, what if we used the powers for good and not evil, and tried to use it in the classroom. I have my personal thought about if and/or when it should or shouldn’t be used. I would like to see what you all have to say and then I will tell you my thoughts.

So here’s my question for you all… What do you think?

** UPDATE **  ** UPDATE **  ** UPDATE **  ** UPDATE **  ** UPDATE **  ** UPDATE **  ** UPDATE **

After viewing the poll it does seem like many of you think that we should use social media in the classroom somehow. Now here’s the question, how, when, where, etc. There are many questions that come up. My friend Amy and I have been taking about helping students become more of a “Responsible Digital Citizen”. I think that it wouldn’t work currently because students, and as we have seen, adult, don’t know how to use social media responsibly, i.e. the Anthony Weener incidents!!! But I think if we introduce it and teach students how to use it and remind them that this is not a private diary, that anyone at any point can and will look at your entries. Now it might be just a friend reading it, or a spouse, or an employer, but rest assure it will be read. A friend once told me that if you didn’t want something published on the front page of the newspaper for all to see then don’t do it. I think the same goes here. If you don’t want EVERYONE to read it then don’t post it.

I think if teachers use the powers for good and not evil it can be a good thing, i.e. remind students of due date, extra resources for assignments, etc. But I think we as educators have to follow some other rules. If you are going to create a Facebook page make it a Fan Page instead. Post only things related to your subject area. Avoid posting things that are personal. Never friend a student. For school consider a social media site that is more for education, such as instead. It is a wonderful resource and the best part it is FREE!!!

On your personal, secured page, I would even avoid friending graduates, they are still friends with your current students!!! Also keep in mind, like I stated earlier, social media is not a private diary, somehow someway it will be read. Only post things that you feel comfortable about everyone reading. Finally, as for your personally Facebook site, only friend people that you and trust personally. Twitter is more for following people you don’t know or you find interesting.



Social Media… Facebook, Twitter, Wordpress… oh my…

You’ve got the Facebook, the Facebook fan pages, the Twitter, the wordpresses, etc. so how are you updating them all? Please don’t tell me that you are going old school and logging in to each separate application and posting/updating…. if so, you must be going CRAZY!!!! Let me introduce you to a little thing called

HootSuite (

go ahead take a deep breath, you life will become sooooooo much easier now that you know about this application. It allows you to update multiple Facebook pages, multiple twitter accounts as well as your wordpress blogs all in one location!!!!! aaaaahhhhhhh….. now don’t you feel better just knowing that this exists out there 🙂 Oh one more cool thing you can “publish” an update, tweet, or blog that will post in the future, for what ever reason you would want to do that.

I dare you to create an account and log in…. try it and let me know what you think.

Get My Learn ON by Caitlyn Cahill !!!!

This past week I went to Kansas City, MO for the SkillsUSA National Skills and Leadership Conference. I had two students competing this year, one in Graphic Communications and the other in Photography. I am excited to say that we won GOLD (1st) in Graphic Communications!!!!

While in Kansas City I was able to take several classes at the SkillsUSA University. One of which I wanted to share with you all was taught by Caitlyn Cahill. You can find her website at She has several links and presentations that you SHOULD take a look at 🙂

winning GOLD