Social Media: Monitoring of your brand

brandingSocial Media: Monitoring of your brand

What is branding? When it comes to branding we tend to think about the different companies. We think about what they produce, what their customer service is like, the quality of the product etc. If you think about it in the simplest terms,”Branding It is what people say about you when you’re not in the room”. The brand could be a large company, it could be a small “mom & pop” LLC, or it could be you as an individual. As a teacher I always tell my students that YOUR brand is YOU. I remind them that what they do in their professional / personal lives, both physically and virtually (such as social media) can affect your present and your future. Monitoring YOUR brand is so important now! Before people might say something about your to their friends via word of mouth but now we have social media. In a simple click, a person can share their opinion / experiences with the whole world. For example, I personally had a wonderful experience at Starbuck on afternoon. I was so impressed that I sent a tweet out to both Starbucks and Barnes and Nobles about how impressed I was with this employee. I normally don’t send out those kinds of tweets but this person blew me away with her professionalism and overall attitude. I had to share! Within minutes I had a reply from Starbucks. I felt as if I had a personally connection with the company. I also had a not very pleasant experience with a different company. I tweeted that company with my observations and again, within minutes I had not only a reply but the company started following me on Twitter. Of course, I wonder, as my concerns or kudos really being address with the higher ups or is this some sort of bot doing the replies. The answer is, I’m not sure. But as a consumer, I admit, it makes me feel good that someone seems to be paying attention to my concerns and kudos.

Now, let’s think of this as an individual (or a a teacher, in my case) instead of a large company, there are people (students / parents / etc.) out there right now who might be talking about you as a person, an employee, a teacher, a staff, your class, the school or school system that you teach at, etc. Why not see what they are saying and use that opportunity to educate, motivate, and inspire. To go back to old western movies, let’s head them off at the pass. Let’s connect with people and address their concerns and pass along those kudos. Let’s make them feel as if they are apart of the community and the solution.

To read more about “Social Media Monitoring: Your Biggest Missed Opportunity?” you should check out this article published by HootSuite: http://blog.hootsuite.com/social-media-monitoring-your-biggest-missed-opportunity/

scars

image of quote

“Never be ashamed of a scar. It simply means you were stronger than whatever tried to hurt you.”

I heard this quote today while watching the news. A survivor of the Boston Marathon Bomb quoted it as her reason that she would be a survivor and get past this horrible event. It got me to think about, how on one side all that we go through in our lives and how petty some it really is but on the other side how strong we really are when things get difficult. I remember that I had a student in my class a number of years ago who was in remission after being diagnosed with Leukemia. At first I admit I felt sad. He was so young and he and his family were fighting this battle. I remember one day while in class he asked to go to the front office to call home. I replied with “just use the phone back here so that you don’t have to walk back and forth to the front of the school”. He did and a few moments later the front office intercommed into my classroom and asked for me to send the student to the front office as he was being signed out. The student was absent the next and the day after that and I became worried. When I called home to check on him I was informed that due to his treatments he had stress fractures all through his hips. They went on to tell me that he was going to be going to get a complete hip replacement. I remember thinking, wow what a strong kid. He didn’t let on that he was hurting or in any pain even though I know that he must have been. He taught me so much in the several years that I ha him as a student. He was and is such an inspiration to me. At his 5 year mark for remission we, my class and I, gave him a “re-birthday” party. I’m happy to say that has graduated and is living his life. The quote really does ring true, doesn’t it?

“Never be ashamed of a scar. It simply means you were stronger than whatever tried to hurt you.”

Moon Distance?

Eyes that see beyond what's in front of them will always see an opportunity to do more.

As both a high school teacher and professional development for adults I’ve learned to see beyond what others may or may not want to notice about their potential. I know that sometimes it is hard to see the possibilities in ourselves and I understand that, believe me, I do! One of the most reward things about teaching, that I think most all teachers will agree with, is the joy you get when you see that potential and then you to watch it grow into something great! I’ve always heard that saying “Aim for the moon and if you miss you’ll still be among the stars” but when you think about it the moon is a different distance for everyone. Sometimes in education you will see where people will try to lump students into groups and set their “moon distance” for them. Some students will hit the stars, other will hit the moon, while others will only jump about 3′ off the ground, but they will do so in excitement and joy for what they just obtained! I think everyone’s “moon distance” is adjusted to different heights, whether it is set by someone else, their motivation, their determination, their physical ability, their mental ability, etc… how do to know what “moon distance” is best for you? What are you motivations and determinations in life? Do you have “disabilities”? (Although I must say, I agree with a former student of mine, a Leukemia Survivor, who told me that he was not handicap but rather handicapable!) How can you make those into strengths?

I wonder if some of us are shooting too far…. while others are not shooting far enough. Not to tear down a student’s dream but I’ve have 5’2″ students tell me that they are going to play in the NBA. Of course, I say “that’s wonderful, you can be like Muggsy Bogues!” and then the student will always look back at me and say “who’s that”. Then you have the opposite, I’ll have a student that has such great potential and I truly can see them go far in this world and they are okay with getting by.

I guess the long of the short, here’s my question: with YOUR strength, knowledge, abilities… what are you shooting for and how do you know your “moon distance”?