Social Media: Monitoring of your brand

brandingSocial Media: Monitoring of your brand

What is branding? When it comes to branding we tend to think about the different companies. We think about what they produce, what their customer service is like, the quality of the product etc. If you think about it in the simplest terms,”Branding It is what people say about you when you’re not in the room”. The brand could be a large company, it could be a small “mom & pop” LLC, or it could be you as an individual. As a teacher I always tell my students that YOUR brand is YOU. I remind them that what they do in their professional / personal lives, both physically and virtually (such as social media) can affect your present and your future. Monitoring YOUR brand is so important now! Before people might say something about your to their friends via word of mouth but now we have social media. In a simple click, a person can share their opinion / experiences with the whole world. For example, I personally had a wonderful experience at Starbuck on afternoon. I was so impressed that I sent a tweet out to both Starbucks and Barnes and Nobles about how impressed I was with this employee. I normally don’t send out those kinds of tweets but this person blew me away with her professionalism and overall attitude. I had to share! Within minutes I had a reply from Starbucks. I felt as if I had a personally connection with the company. I also had a not very pleasant experience with a different company. I tweeted that company with my observations and again, within minutes I had not only a reply but the company started following me on Twitter. Of course, I wonder, as my concerns or kudos really being address with the higher ups or is this some sort of bot doing the replies. The answer is, I’m not sure. But as a consumer, I admit, it makes me feel good that someone seems to be paying attention to my concerns and kudos.

Now, let’s think of this as an individual (or a a teacher, in my case) instead of a large company, there are people (students / parents / etc.) out there right now who might be talking about you as a person, an employee, a teacher, a staff, your class, the school or school system that you teach at, etc. Why not see what they are saying and use that opportunity to educate, motivate, and inspire. To go back to old western movies, let’s head them off at the pass. Let’s connect with people and address their concerns and pass along those kudos. Let’s make them feel as if they are apart of the community and the solution.

To read more about “Social Media Monitoring: Your Biggest Missed Opportunity?” you should check out this article published by HootSuite: http://blog.hootsuite.com/social-media-monitoring-your-biggest-missed-opportunity/

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Social Media… Facebook, Twitter, WordPress… oh my…

You’ve got the Facebook, the Facebook fan pages, the Twitter, the wordpresses, etc. so how are you updating them all? Please don’t tell me that you are going old school and logging in to each separate application and posting/updating…. if so, you must be going CRAZY!!!! Let me introduce you to a little thing called

HootSuite (http://hootsuite.com/)

go ahead take a deep breath, you life will become sooooooo much easier now that you know about this application. It allows you to update multiple Facebook pages, multiple twitter accounts as well as your wordpress blogs all in one location!!!!! aaaaahhhhhhh….. now don’t you feel better just knowing that this exists out there 🙂 Oh one more cool thing you can “publish” an update, tweet, or blog that will post in the future, for what ever reason you would want to do that.

I dare you to create an account and log in…. try it and let me know what you think.

Get My Learn ON by Caitlyn Cahill !!!!

This past week I went to Kansas City, MO for the SkillsUSA National Skills and Leadership Conference. I had two students competing this year, one in Graphic Communications and the other in Photography. I am excited to say that we won GOLD (1st) in Graphic Communications!!!!

While in Kansas City I was able to take several classes at the SkillsUSA University. One of which I wanted to share with you all was taught by Caitlyn Cahill. You can find her website at http://learn.caitlincahill.com. She has several links and presentations that you SHOULD take a look at 🙂

winning GOLD